Combining Katydids Candy with Restaurant.com e-certificates presents a creative and highly profitable fundraising approach. By offering this bundle, your organization can earn an additional $2 in profit per sale compared to selling Katydids tins alone. Simultaneously, supporters receive dining savings equal to their purchase amount, making it a true win-win scenario.
For instance, selling 100 bundles at $25 each can generate $879 in profit, surpassing the $629 profit from selling 100 Katydids tins individually. This strategy not only boosts your fundraising profits but also enhances the value proposition for your supporters.
In the following guide, we’ll outline a step-by-step approach to maximize your fundraising success with this innovative combination.
1. Create a Compelling Offer: Katydids Candy Fundraising Bundle
- Bundle Deals: Offer a Katydids Candy box along with a Restaurant.com e-certificate (e.g., $25 e-certificate) as a special deal. For example, customers can purchase one tin of Katydids Candy for $15 and receive a $25 e-certificate as a bonus.
- Premium Bundles: You could create multiple bundles based on the value of the e-certificate. For instance:
- Basic Bundle: 1 tin of Katydids + $25 e-certificate = $25
- Premium Bundle: 2 tins of Katydids + $100 e-certificate = $50
- Offer larger bundles for families or parties with more boxes of candy.
2. Set Strategic Pricing for Maximum Profit
- Markup the Candy and E-Certificate: Ensure you price the Katydids Candy high enough to cover the cost of the e-certificate and still make a profit. For example:
- Katydids Candy cost* : $8.71
- Restaurant.com $25 e-certificate cost* : $7.50
- Total cost: $16.21
- Sell the bundle for $25, creating an extra $2.50 profit per sale.
* Gogo-Fund current price of the tins at the time of this article
Profit Margin Example: Maximize your fundraising profit with the Katydids candy fundraiser bundle! Each $25 bundle can earn your non-profit organization $8.79 in profit per sale, compared to just $6.29 when selling a Katydids tin on its own. Sell 100 bundles and you’ll raise an impressive $879 in total profit—a smart and delicious way to boost your fundraising success!
3. Promote the Katydids Candy Fundraising Bundle as a Win-Win Offer
- Attractive Incentives: Highlight that customers are getting both a delicious candy treat and a chance to dine out at a discount. People love the idea of getting two great deals in one.
- Limited-Time Offer: Promote the bundles as a limited-time offer to create urgency. This encourages people to act fast before the special deal expires.
4. Leverage the Restaurant.com E-Certificate’s Appeal
- Cross-Promote Local Restaurants: If your fundraising group is local, partner with local restaurants to offer additional promotions. Mention the restaurant names on your website, in emails, and on social media, saying something like “Enjoy a great meal at [Local Restaurant] when you support our cause.”
- Social Media Sharing: Encourage people to share their purchases and experiences with the Katydids Candy + Restaurant.com deal on social media. This helps raise awareness and boosts sales.
5. Upsell and Cross-Sell with Add-Ons
- Upsell Larger Quantities of Candy: After the customer buys the fundraiser bundle, offer an add-on deal (e.g., “Add two more boxes of Katydids for just $15!”). This increases the average order value.
- Cross-Sell with Other Fundraising Products: If you have other products like cookie dough, lollipops, or chocolate bars, suggest them as an additional purchase to customers.
6. Engage with Customers Using Email and Social Media
- Email Campaigns: Use an email blast to inform your supporters about the combo deal. Segment your email list based on previous donations or purchases, so you can send personalized messages.
- Social Media Promotion: Share visual content like photos of the candy and e-certificate to show potential buyers the value they’re getting. Consider running a social media contest where people can win a free bundle by tagging a friend, increasing engagement.
7. Offer Volume Discounts for Group Purchases
Group Orders: If schools or local businesses want to buy in bulk, offer a volume discount. For example, a school or company that buys 10 or more bundles gets a 10% discount, increasing the total number of sales.
8. Track and Optimize Your Katydids Candy Fundraising Bundle Campaign
- Track Sales and Profit Margins: Keep a close eye on sales and profit margins for each product and bundle. If one option is performing better, consider pushing that offer more.
- Customer Feedback: Ask your buyers for feedback to see which bundles they liked best. Use their suggestions to improve future campaigns.
Example Profit Strategy:
- Cost of Katydids Candy (per box): $8.71
- Cost of $25 Restaurant.com e-certificate (per e-certificate): $7.50 (after discounts)
- Selling Price of Bundle: $25
- Profit per Bundle: $8.79
- If you sell 200 bundles:
- Total Revenue: $25 * 200 = $5,000
- Cost of Candy and E-Certificates: ($8.71* 200) + ($7.50 * 200) = $3,242
- Profit: $5,000 – $3,242 = $1,758 That’s $500 more than you’d make selling the candies on their own!
By bundling Katydids Candy with Restaurant.com e-certificates, you can create an appealing and highly profitable fundraising campaign that offers tangible value for both customers and your organization.
Let Gogo-Fund help you design a custom brochure that skyrockets your fundraiser’s success and profits! Katydids Candy Fundraising Bundle a win-win proposition
Katydids Candy Fundraising Bundle
