1. SET YOUR GOAL

One of the most important fundraising tips for success is to set clear, specific objectives. Well-defined goals provide structure and set expectations for everyone involved—whether they’re team members, coaches, teachers, or supporters. Your objective connects your overall mission to each individual’s efforts and contributions.

To create an effective objective, be precise. Avoid vague statements and instead say something like: “We are raising funds to cover the hotel costs of 12 participants for our regional competition in Florida this July.” This level of clarity builds trust and shows supporters exactly how their money will be used.

Strong objectives are Specific, Measurable, Achievable, Relevant, and Time-framed. These qualities help others understand what you’re aiming for and what success looks like. Since goals play such a key role in shaping your fundraising direction, setting the right objective is one of the smartest steps you can take.

2. RECRUIT VOLUNTEERS:

You’re ready to attract volunteers now that you’ve established a clear goal. Who will assist in organizing and selling products to achieve this goal? Typically, organizations attract volunteers through a combination of word-of-mouth and in-person and online outreach initiatives. Reach out to your members, family, and friends and present your goal to them. Be direct, ask for their participation, and be prepared to explain how their participation will help contribute to a successful fundraiser.

3. DO THE MATH

Now that your goal is set and the number of volunteers has been determined, you can calculate how much each volunteer must raise in order to meet the goal. Here’s a quick way to figure out what the number is:

FINANCIAL GOAL ÷ VOLUNTEERS = GOAL PER VOLUNTEER

Example: if your baseball team is looking to raise $1000 with 20 volunteers, each volunteer will need to raise $50 to meet the team’s goal ($1000 ÷ 20 = $50 PER VOLUNTEER).

4. SELECT A PRODUCT

As part of your fundraising tips for success, choosing the right product or program is essential. To make the best choice, start by asking yourself the following questions:

• Is it a product that will appeal the majority of people in your immediate community?
• How much money will you make with each sale?
• How many of this product will each volunteer need to sell to meet the goal?
• Do you have enough time?
• Is there an upfront cost and can you pay it?

Continuing with the previous example:

• Baseball team as a group.
• The goal is $1000, and the number of volunteers is 20.
• Timetable: The cash must be raised within 6 weeks.

If your team decided to run a lollipop fundraiser, with a retail price of under $1, the product may have widespread appeal in your immediate town, and lollipops would most certainly be available within the specified time frame. However, with each sale only raising $0.50, each volunteer would need to sell 100 lollipops. That is a tall order.

In this example, using lollipops as your primary fundraiser may prove difficult to raise $1000 with only 20 volunteers but may certainly be used as a secondary program, such as a concession stand.

In contrast, if the same baseball team were to sell Katydids chocolates, they would only need to sell a total of 132 pieces, or around 7 products per volunteer.