If you want to raise funds consistently throughout the year, having a seasonal fundraising calendar is the smartest strategy. At Gogo-Fund, we help schools, teams, PTOs, and nonprofits plan around holidays, events, and seasonal buying habits.
Scheduling fundraisers at the right time and aligning them with holidays, school milestones, and seasonal trends significantly increases participation and profitability. People are more likely to engage and purchase when the fundraiser fits naturally into what they’re already celebrating or preparing for. Whether it’s Valentine’s treats in February or gift wrap in December, timing your campaigns around these moments ensures relevance, higher sales, and better overall success.
Here’s your ultimate month-by-month fundraising guide to stay organized and maximize profits.
🧳 January: Kick Off with Brochure Fundraisers
Start your fundraising calendar year strong with a traditional brochure fundraiser. It’s a perfect time when people are back from the holidays and looking to support fresh goals and causes. Cookie dough and Virginia Diner nuts are great winter options.Start the year strong with a traditional brochure fundraiser. It’s a perfect time when people are back from the holidays and looking to support fresh goals and causes. Cookie dough and Virginia Diner nuts are great winter options.
💘 February: Valentine’s Day Favorites
Everyone loves sweet treats and small gifts in February. Great product picks include:
- ❤️ Valentine-themed Smencils
- 💋 Yummy Lips Lollipops and Yummy Hearts Lollipops
- 🍫 All types of chocolates
- 💎 Costume jewelry perfect for gifting
These are fun, affordable, and easy to sell in schools or online.
🐣 Late March – April: Easter Fundraising Season
Easter is a family-centered season, great for sweet and themed items:
- 🐰 Easter Bunny brochure
- 🍬 Katydids Candy
- 🍫 Chocolate eggs and spring-themed sweets
Perfect for pre-ordering and distributing right before spring break.
🌷 All Spring: Flower Bulb Fundraisers
From March through May, flower bulb fundraisers do especially well. They’re beautiful, eco-friendly, and often arrive in time for planting.
👩👧 May: Mother’s Day Gifting Fundraisers
Give families a way to honor moms and caregivers:
- 🍫 Katydids Candy (still shipping refrigerated!)
- 💎 Jewelry and small keepsakes
- 🎁 Restaurant.com Discount Cards – Great gift option for budget-conscious families
Great for spring events or gifting tables at school.
☀️ Summer: Melt-Free & Event-Friendly Fundraisers
Avoid heat-sensitive products (unless shipped refrigerated) and opt for items that shine at summer events:
- 🍿 Popcorn (variety flavors, shelf-stable)
- 🥜 Virginia Diner Nuts
- 🍭 Cotton Candy – Always a crowd favorite at fairs and festivals
These pair perfectly with car washes, sports tournaments, or community festivals.
🇺🇸 U.S. Independence Day: Red, White & Fundraising
4th of July events are perfect for:
- 🍿 Popcorn sales at community gatherings
- 🎟️ Raffles and booth fundraisers
- 🥜 Nuts and snacks for parades and fireworks nights
📚 Late August – September: Back-to-School Momentum
Fall fundraising kicks off with energy and high participation:
- ✏️ Smencils for younger students
- 🍚 Cookie dough brochures for larger profits
- 🍫 Katydids Candy remains a top choice
Set the tone early with a well-organized campaign.
🎃 October: Halloween Fun
Tap into spooky season excitement:
- 🍭 Lolliween Lollipops (festive and fun)
- 👻 Themed candy grams
- 🧛 Costume contests with entry donations
🦃 November: Thanksgiving Traditions
Families are ready to bake and bond. Focus on:
- 🍚 Cookie dough for holiday baking
- 🥧 Pre-holiday sweet and snack packs
Use this season to promote family-focused fundraising.
🎄 December: Holiday Gifting Season
Gift wrap fundraisers and small gift items do very well:
- 🏱 Gift wrap & packaging fundraiser
- 🍬 Chocolates, jewelry, and treats for teachers or coworkers
- 🍭 Merry Pops Lollipops – festive and budget-friendly
Encourage early shopping with pre-holiday deadlines.
♻️ Year-Round Winners
No matter the season, these products are steady earners:
Perfect for online stores or monthly fundraising boosts.
💡 Year-Round Passive Income Options
Looking for less hands-on ways to raise money year-round?
- 🛍️ Online fundraising stores
- 📦 Ship-to-home programs
- 💵 Restaurant.com cards and discount offers
- 🧾 Affiliate and cashback platforms
These tools make fundraising easier for busy groups and generate income with minimal effort.
🎟️ Bonus: Concession Stand Profits
If you operate a concession stand, keep it stocked with $1–$2 sellers:
- 🍭 Lollipops
- 🍫 Chocolate bars
- 🍬 Novelty candies
These small-ticket items add up fast and work all year long.
Plan Ahead, Raise More
By aligning your fundraiser with the seasons, holidays, and school calendar, you increase participation and profits. Want help planning your fundraising calendar and your next campaign? Let Gogo-Fund make it easy!
