Cookie dough has become a staple in fundraising, and for good reason—most people like cookies, they’re affordable, baking cookies is a fun and educational family activity, and it’s simple to give them as gifts. They have competitive retail prices, that are linked to healthy profit margins. Generally, they are simple to store and ship. What more could nonprofits ask for in a fundraising product?  Even with all these advantages, understanding, planning, expectations, and execution are crucial if you want to have the best cookie dough fundraiser. In doing so, there are 3 points you must know before starting a cookie dough fundraiser to avoid some of the possible pitfalls.


The majority of cookie dough fundraising orders need to be placed in full cases.  This implies that before placing your order, you might need to round off flavours and formats (tub / pre-portion). When supporters pick up their orders, these extra flavours might be sold for the full price or a discounted price.  If you are a small group or organising this campaign alone, this point is critical to the campaign’s success.  In that situation, focusing your campaign on the most well-liked and frequently purchased flavours and lowering the number of formats and flavour options are two ways a company like Gogo-Fund could assist you. It’s extremely important to not be worried to do this, even if you will be giving supporters less options. 

First, supporters won’t be aware of the choices that were left out of your campaign. They will also be able to choose from the most well-liked selections.

Finally, because there won’t be as much rounding off at the end of your campaign, which could result in a loss of revenues, this will raise your overall profits.


Note that the vast majority of fundraising companies have a minimum order amount.  This might not be a problem if you have experience and are a big group with many volunteers. This point applies if your group is small with few volunteers.  Avoid finding yourself in a situation where, after your campaign is over, you have to pay for many remaining amounts of cookie dough to place your order and ensure that your paying supporters get their cookie dough.

There are too many options for fundraising products to make this error.  For instance, you may host a fundraiser for Katydids candies with a single case need and a single flavour to offer.


Unlike many other fundraising products, cookie dough usually has a sliding profit chart whereby the cost per cookie dough tub (or proportionate dough) decreases as sales increase and a larger percentage of each sale goes towards your profit. Once more, if your group is smaller, be cautious because you can easily make less than 40% in profit and have to pay possible surcharges or shipping costs.

Cookie dough fundraiser for schools (or for larger groups), usually works well and is a profitable fundraiser because all the reasons above are usually moot. This does not imply that, if you are a small organisation or are managing a campaign alone, cookie dough shouldn’t be on your fundraising schedule. Quite the contrary, most non-profit fundraising schedules ought to include cookie dough; the key is to comprehend it so that expectations are realistic, and results are inline with those expectations.

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